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Capture your staff's experience before it walks out the door
18. 11. 2002

What happens when a star performer hands in their resignation to move somewhere else? What happens at times of economic slowdown, where every day brings another story of hundreds - sometimes thousands - of people being made redundant as their organization downsizes? As business recovers - or even before it does - it is often realized that some key knowledge walked out of the door, with longer-term cost and performance impacts.

Organizations are aware of this problem, and many of them think of setting a systematic process in place to systematically capture some of the knowledge of their employees through all the time they work there, and there are a number of approaches how to face this knowledge management task, from Communities of Practice to mentoring programmes, recruiting and retention strategies, and the use of advanced technology.

The drilling optimization group of a large oil and gas service company uses Knowledge Technologies to support three facets of such a knowledge management task, capturing the experience, storing it in a knowledge base, and retrieving it through a simple web interface.

The knowledge base not only contains factual information about drilling projects. It also stores the relations of technical parameters and problems encountered in projects. It provides links to the operating guidelines of the company. Engineers can easily access this source of experience through a search engine. So the knowledge management system helps them to diagnose drillability problems faster and more comprehensively.

To build this knowledge management system Knowledge Technology experts from the University of Aberdeen supported the company. The Research Centre in Knowledge Technologies in Aberdeen transforms the results of academic research into bottom line benefits for industry, especially in the Oil & Gas sector.

The Advanced Knowledge Technologies group at Aberdeen is the main source for the Research Centre. This group around Professor Derek Sleeman and Dr Alun Preece, Senior Lecturer, are part of a consortium that brings together academics from Southampton, Edinburgh, Aberdeen, Sheffield and The Open University. Fuelled by a £7m research grant these five Universities face the challenge to advance Knowledge Technologies.

The Research Centre draws also on the experience of the Industrial Psychology Group around Professor Rhona Flin. They have a strong track record of working with the Oil & Gas industry on issues like safety management and culture, accident analysis and crew resource management, and health and safety and stress.

“Strategy, leadership, culture, and structure are strong enablers for knowledge management. So is technology,” says Dr Peter Troxler, Manager of the Research Centre. “It is important though to understand that knowledge management is not merely a technology or IT issue.”

Knowledge management aims to make an organisation’s knowledge – information and its corresponding contextual interpretation – available to increase business performance. Knowledge management is the sum of all the processes that govern the identification, creation, capture, dissemination, maintenance and utilisation of knowledge.

Managers are confronted with an enormous amount of information. Reaching their decision they can be sure of but one thing: they have not taken everything in account properly. Elements of knowledge management can support them – if only to anticipate surprise.

Technology proposes one way to efficiently handle information overload. Yet it must be much more sophisticated than the average search engine. Key to this is to see information in its context, and to interrelate different pieces of information. Technologies that are able to do this are called Knowledge Technologies.

Knowledge Technologies are used to capture and organise knowledge, to store and retrieve it, to keep it up to date, to distribute it and to use it in many different applications. Knowledge Technologies help companies to turn individual knowledge into manageable assets. They are vital to the success of companies seeking a competitive advantage in a knowledge-based economy.

There are many potential applications of Knowledge Technologies in the Oil and Gas industry as it is undergoing the transition from a labour intensive to a knowledge driven business. Knowledge Management has become state of the art, at least with the operators and the big contractors. Knowledge Technologies, however, still offer a big potential for deployment.

(Text for business a.m.)

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© Peter Troxler, 2002